Global User Experience Design and Localisation

The Barcelona Localisation Professionals group is an initiative of four Localisation experts currently working at world-renowned organizations. The goal of this group is to bring together everyone working with or within Localisation teams in Barcelona and share ideas, exchange experiences and discuss technology, best practices, workflows and tools.

While everyone is welcome to join, this group is intended to be a neutral environment where everyone can exchange ideas freely and safely. Please avoid promotions and sales pitches.

Descripción del evento

Every day, billions of people use digital services developed in another country and culture. At this scale, their experience cannot possibly be consistent. Traditionally, making a product accessible to international audiences required rapid engineering and development processes. Now, competitive drive moves localisation upstream and puts in touch a combination of disciplines: core user experience, deep product strategy, user research, and advanced interaction design.

In this session, we will explore:

– What is user experience (UX) and what it can mean for international users,

– What roles can L10N play in the design process,

– Cultural and international factors in UX design,

– How to integrate both disciplines into a healthy and successful globalisation process,

– Future opportunities in a new content industry where design matters more than ever.

Our guest speaker will be Alberto Ferreira, current UX Researcher at eDreams ODIGEO, Alberto has worked extensively in globalisation services and product development with his key interests lying in user experience (UX) as well as content optimisation technologies and processes. He specializes in aiding companies to redesign their digital presence and determine the user’s real needs with a global perspective. He has over seven years of experience in agile methodologies and corporate change, and is a cross-disciplinarian by nature. Alberto is also the author of Universal UX, to be published by Morgan Kaufmann in 2016, and often speaks and writes on design, localization and branding.

You can sign up for this event through their Meetup Group by following this link.